EXPERIENCE
CURIOSITY STREAM, INC. / Silver Spring, MD
Principal UX Designer / 2023
Senior UX/UI Designer / 2017–2023
Principal UX Designer / 2023
Senior UX/UI Designer / 2017–2023
• Directed a comprehensive testing and analysis of price adjustments, pinpointing optimal pricing tiers to maximize customer lifetime value and enhance revenue trajectories. The new pricing tiers are projected to increase revenue by 43% over the lifetime of customers.
• Utilized value-centric optimization testing strategies to refine landing and checkout page experiences, emphasizing key subscription packages. The winning combination performed 17% better than control and is estimated to generate incremental annual revenue of over $2M.
• Optimized onboarding sequences, driving an 8% increase in user engagement metrics, specifically in user viewing durations.
• Strategically revamped app introduction pages, resulting in a 3% uptick in conversion rates through optimized content presentation.
• Established a comprehensive design system encompassing components, patterns, and toolkits, streamlining design workflows and fostering consistency across projects.
• Executed a comprehensive mobile app redesign across iOS and Android platforms, elevating user experience and aligning with contemporary design standards.
• Championed the integration of a sought-after Download feature for CuriosityStream mobile apps, oversaw the UX/UI integration, as well as targeted push and in-app notifications via Braze platform. The result was high feature adoptions with over 75,000 downloads within the first 4 months of launch.
NBCUNIVERSAL, INC. / Universal City, CA
Senior UX/UI Designer / 2014–2017
Senior UX/UI Designer / 2014–2017
• Led the UX/UI design of the award-winning SNL app, introducing innovative navigation techniques that contributed to its commendable 4.5 rating on major app platforms.
• Spearheaded the holistic redesign initiative for the NBC flagship Android app, resulting in a notable enhancement of user engagement metrics by nearly 10% within a brief timeframe.
• Pioneered the design of the inaugural NBC network TV app tailored for Samsung Smart TV, securing a distinguished feature spot on the platform.
• Conceptualized and executed responsive marketing websites that catalyzed extensive social engagement, amassing significant shares and interactions.
• Fostered cross-functional collaborations with product and development teams, consistently championing user-centric design solutions and delivering intuitive digital experiences.
• Recipient of the annual NBCUniversal GEM Award, acknowledging exemplary dedication and contributions to design excellence and innovation.
MULTIPLE INC. (Formerly TANDEMODUS) / Chicago, IL
Designer/Developer / 2012–2014
Designer/Developer / 2012–2014
CREATIVE PULSE CHICAGO / Chicago, IL
Founder/Curator/Designer/Developer / 2012–2015
Founder/Curator/Designer/Developer / 2012–2015
POST27 / Chicago, IL
Part-Time Graphic Designer / 2012
Part-Time Graphic Designer / 2012
DOUBLE BLIND / Chicago, IL
Co-Founder/Designer/Developer / 2011–2013
Co-Founder/Designer/Developer / 2011–2013
PEAK6 INVESTMENTS, L.P. / Chicago, IL
Graphic Designer / 2009–2012
Graphic Designer / 2009–2012
RICHARD DAY RESEARCH / Evanston, IL
Research Associate / 2007–2008
Research Associate / 2007–2008
FORSYTHE TECHNOLOGY, INC. / Skokie, IL
Sr. Financial Systems Analyst / 2005–2006
Sr. Financial Systems Analyst / 2005–2006
INDALEX ALUMINUM SOLUTIONS / Lincolnshire, IL
Senior Analyst & Financial Accountant / 2003–2005
Senior Analyst & Financial Accountant / 2003–2005
EDUCATION
SCHOOL OF THE ART INSTITUTE OF CHICAGO / Chicago, IL
Visual Communication Design / Designed Objects
Visual Communication Design / Designed Objects
UNIVERSITY OF MICHIGAN / Ann Arbor, MI
Stephen M. Ross School of Business
Master of Accounting / June 2003
Bachelor of Business Administration / May 2002
Stephen M. Ross School of Business
Master of Accounting / June 2003
Bachelor of Business Administration / May 2002
AWARDS and ACCOMPLISHMENTS
THE EMMYS® / SNL App / Nominee—Outstanding Interactive Programming / 2015, 2016
THE WEBBY AWARDS / SNL App / Nominee—Mobile Sites & Apps/Entertainment / 2016
CLIO KEY ART AWARDS / SNL App / Bronze—Television/Streaming: Digital / 2015
THE EMMYS® / SNL App / Nominee—Outstanding Achievement in Interactive Media—User Experience and Visual Design / 2015
DECKED / Exhibiting Artist / 2012–2013
UNDERCONSIDERATION FPO / Featured Design / 2013
TYPEFORCE 4 / Typographic All-Star (with Double Blind) / 2013
CAREERBUILDER JOBHACK HACKATHON / Most Viable Product Award / 2012
PACKAGING ESSENTIALS / 2010
SOCIETY OF TYPOGRAPHIC ARTS ARCHIVE 10 SELECTION / 2010
LOVELY PACKAGE / Featured Design / 2010
ADOBE DESIGN ACHIEVEMENT AWARDS / Semi-Finalist / 2010
AIGA CHICAGO PEER PROOF CONTEST / Winner—Student Category / 2010
TETRA PAK CARTON ART CONTEST / Winner / 2010
THE DIELINE / Featured Design / 2009
SALONE INTERNAZIONALE DEL MOBILE—SATELLITE / Exhibiting Artist / 2009
THE WEBBY AWARDS / SNL App / Nominee—Mobile Sites & Apps/Entertainment / 2016
CLIO KEY ART AWARDS / SNL App / Bronze—Television/Streaming: Digital / 2015
THE EMMYS® / SNL App / Nominee—Outstanding Achievement in Interactive Media—User Experience and Visual Design / 2015
DECKED / Exhibiting Artist / 2012–2013
UNDERCONSIDERATION FPO / Featured Design / 2013
TYPEFORCE 4 / Typographic All-Star (with Double Blind) / 2013
CAREERBUILDER JOBHACK HACKATHON / Most Viable Product Award / 2012
PACKAGING ESSENTIALS / 2010
SOCIETY OF TYPOGRAPHIC ARTS ARCHIVE 10 SELECTION / 2010
LOVELY PACKAGE / Featured Design / 2010
ADOBE DESIGN ACHIEVEMENT AWARDS / Semi-Finalist / 2010
AIGA CHICAGO PEER PROOF CONTEST / Winner—Student Category / 2010
TETRA PAK CARTON ART CONTEST / Winner / 2010
THE DIELINE / Featured Design / 2009
SALONE INTERNAZIONALE DEL MOBILE—SATELLITE / Exhibiting Artist / 2009