Company: Curiosity Stream, Inc.
Duration: Sep 2020 – Ongoing
Role: Senior UX/UI Designer
Team: Entire UX Team
In 2020, Curiosity Stream underwent a comprehensive rebranding initiative. Seizing the opportunity from the rebrand. I spearheaded the development of a robust design system. This transformative system emerged as a vital internal tool for both the UX and engineering teams. It streamlined the design process by unifying the color palette, typography, and iconography across web, mobile, and TV platforms. The result was a marked improvement in the product development process, fostering consistency and elevating UX, UI, and overall product delivery. The design system, meticulously crafted in Figma, offered a comprehensive library of readily usable styles and components, enhancing efficiency and collaborative potential within the team.